The Save, the girl child, educate the girl child is a unique program and campaign initiated by the India government. The campaign purpose is to spread awareness about India’s girl child. The scheme helps improve welfare services for the girls in India. Beti Bachao Beti Padhao The Beti Bachao Beti Padhao Yojana was established on 22 January 2015 by PM Narendra Modi. The BBBP scheme gives the girl child a voice and addresses the issue of declining child sex ration CSR.